Now I know the real reason for Heidi Montag-Pratt to join I’m A Celebrity… Get Me Out of Here! reality show, it’s her one and only way to promote her latest line… of dry shampoo.

According to Life&Style, Heidi is developing her new line of dry shampoo. She’ll probably launch Heidi Montag Dry Shampoo as soon as she gets back from the jungle.

According to multiple sources, Heidi broke down on the first of the show because somebody stole her dry shampoo, the only luxurious thing she was allowed to take with her to the jungle.

But hey, listen to this:

It’s Heidi crying about her shampoo. But according to her own words, the castmates did not steal the item, they simply took off all of her labels?

The promotion sucked. Sorry, Heidi!

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